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Who Saved Preservation Ranch? – May, 2013

by Larry Hanson
May, 2013
Sonoma County Gazette

Now that the coastal forest area called Preservation Ranch has been officially saved, there will be some backslapping and congratulating going on over this success. And there should. The effort of changing some twenty thousand acres from a land development project into conservation status takes the work and love of many individuals representing many organizations and agencies.

Coastal Redwood Forest

The question of who may be more responsible for PR’s demise and consequent conservation is one that I would like to entertain. It’s probably true that PR did not succeed because of a combination of factors such as an over zealous business plan, dubious funders, unpredictable grape prices or a combination of these or other factors.

Well, one other significant factor was Friends of the Gualala River and unassuming people like Chris Poehlmann, Peter Baye, Ph. D., Dave Jordan and others. Friends of the Gualala River (FoGR) has been working doggedly from day one of PR’s application to Sonoma County’s Permit and Resource [Management] Department to stop the project from the significant impacts it would cause to the Gualala River, its fisheries, community water sources, biotic resources, and Native American historical sites.

During the many years the project has been in the development phase, there was a ‘wait and see what happens attitude’ by our local government and agencies. To my knowledge, I only knew of one group who did not wait and see but acted. This was FoGR who also enlisted support from others like the Sierra Club’s Jay Halcomb and the [Sonoma County] Water Coalition in carrying out a dynamic campaign to stop PR.

Pinot Egregio, Chainsaw Wine With little help from officialdom, FoGR spent hundreds of hours and dollars hiring experts, filing official comment letters detailing the science behind the impacts proposed. Further, they examined the business plan and who funders were, such as CALPERS, and were able to shine a light on the weaknesses and inconsistencies of these.

They did not stop there. Chris Poehlmann created a large bottle of wine called Pinot Egregio, Chainsaw Wine, that created publicity at many public events. They created a giant banner of ninety-some thousand signatures opposing the PR project and presented this at public hearing on PR project. These are just some of the highlights.

Congratulations to FoGR, and thank you for fighting for this land. We will always remember you when others are receiving and accepting credit for closing the deal.

I sincerely hope that the mainstream press and officials at future dedication ceremonies recognize Chris Poehlmann, Peter Baye, Dave Jordan and others involved in FoGR for the sacrifices they made against enormous odds. Lest we are encouraged or allowed to forget, a few people are what it takes to make a difference.

90,000-signature petition opposing destruction of redwood forestsclick to enlarge

For additional information, see:

Preservation Ranch, TCF mapPreservation Ranch Acquisition
Coastal Conservancy staff recommend that the Conservancy authorize the disbursement of up to $10,000,000 to The Conservation Fund to acquire the property known as “Preservation Ranch.”

Gualala River Forest$24.5 million deal to protect
20,000-acre Sonoma County forest

A national conservation group has reached an agreement to buy nearly 20,000 acres of timberland in northwestern Sonoma County, a move that derails the long-disputed, forest-to-vineyards conversion project pushed by CalPERS, the giant state workers pension fund. February 26, 2013, Santa Rosa Press Democrat

“Preservation” Ranch
Evans Ridge vineyard development on 'Preservation' Ranch
The so-called “Preservation” Ranch is a 19,300 acre development in the heart of the Gualala River watershed. Premier Pacific Vineyards plans to destroy and fragment coastal redwood forest to plant grapes on the ridgetops – and call that “preservation.”

Artesa Sonoma forest-to-vineyard conversion
Redwood forest on the Artesa Annapolis property
CAL FIRE has approved the Environmental Impact Report (EIR) for Artesa Winery’s controversial plan to clear-cut 154 acres of coastal redwood forest to plant a vineyard in Annapolis. The EIR claims that the project will have no significant environmental or cultural impacts.